You have the opportunity to conquer fear, thrive in uncertainty and shut the door to doubt. I’ve seen thousands and thousands of people do it. You have the ability to truly be fearless.
Fiercely focused and remarkably practical, the Fearlessly 4ward workbook guides you through a series of exercises for activating your life across the 12 dimensions most critical to personal and professional success. Designed for the long haul, the workbook gives you the tools to create and achieve your four-year fearless leadership plan.
Drawing on their decades of experience training top business executives, athletes, and Special Forces operators, Eric and Alan reveal the cognitive skills and mental frameworks that allow people to optimize performance despite chaos and uncertainty.
At just 30 years old, Sasha has cemented herself as the most accomplished female rock climber in the world. Dive into Sasha's record-breaking career, her perspective on being a woman in a male-dominated sport, and her advice for young people looking to follow their dreams.
Brendan P. Keegan offers Generation X a practical blueprint for retirement, urging readers to learn from the mistakes of the baby boomers. He stresses that retirement is a financial condition, not an age, and emphasizes disciplined saving, expense tracking, and maximizing tax-advantaged accounts to build a secure future.
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From business success stories to how to be more productive - hear what is on Brendan's mind.
You have the opportunity to conquer fear, thrive in uncertainty and shut the door to doubt. I’ve seen thousands and thousands of people do it. You have the ability to truly be fearless.
Fiercely focused and remarkably practical, the Fearlessly 4ward workbook guides you through a series of exercises for activating your life across the 12 dimensions most critical to personal and professional success. Designed for the long haul, the workbook gives you the tools to create and achieve your four-year fearless leadership plan.
Drawing on their decades of experience training top business executives, athletes, and Special Forces operators, Eric and Alan reveal the cognitive skills and mental frameworks that allow people to optimize performance despite chaos and uncertainty.
At just 30 years old, Sasha has cemented herself as the most accomplished female rock climber in the world. Dive into Sasha's record-breaking career, her perspective on being a woman in a male-dominated sport, and her advice for young people looking to follow their dreams.
Brendan P. Keegan offers Generation X a practical blueprint for retirement, urging readers to learn from the mistakes of the baby boomers. He stresses that retirement is a financial condition, not an age, and emphasizes disciplined saving, expense tracking, and maximizing tax-advantaged accounts to build a secure future.
Blog
From business success stories to how to be more productive - hear what is on Brendan's mind.
From business success stories to how to be more productive – Check out Brendan’s articles, newsletters and blogs featured in publications like Rolling Stone, Harvard Business Review, Fast Company, Inc, Entrepreneur, Newsweek and become one of his over 150,000 subscribers to Fearless Leadership on LinkedIn.
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Brendan P. Keegan offers Generation X a practical blueprint for retirement, urging readers to learn from the mistakes of the baby boomers. He stresses that retirement is a financial condition, not an age, and emphasizes disciplined saving, expense tracking, and maximizing tax-advantaged accounts to build a secure future.
In The Inconvenient Truth About Warriors, Brendan Keegan explores the paradox of “warriors” in business—the compliance officers, security experts, and cautious leaders who are often dismissed as pessimists until crisis strikes. Through personal stories and vivid examples, he reveals how these professionals safeguard organizations from unseen risks, even when their vigilance feels inconvenient or costly. Keegan challenges leaders to value these voices before disaster hits, recognizing that the friction they create is often what prevents catastrophe. True leadership, he argues, means appreciating the warriors in times of calm, not just celebrating them when the enemy is at the gates.
In Your First Career Move: The Fearless Professional’s Guide to Getting It Right, Brendan Keegan challenges young professionals to rethink the urge to jump ship early in their careers. He argues that success isn’t about chasing shiny titles or quick pay raises—it’s about depth, not speed. Drawing on his experience building six companies, Keegan warns against becoming “professionally nomadic,” moving often but accomplishing little. Instead, he urges professionals to stay long enough to create meaningful impact, lead real projects, and build a foundation for lasting growth. In today’s market, he notes, the rewards now favor those who stay, learn, and finish what they start—because true career acceleration begins when you’ve proven you can see things through.
In this article, Brendan P. Keegan outlines a strategic approach to selling a business, emphasizing that exits require years of preparation rather than rushed decisions. He identifies four critical steps for maximizing value: build systems that allow the business to operate without the owner, maintain clean and transparent financials, diversify revenue streams to reduce dependence on key clients, and invest in a strong management team that can run operations independently. By starting early and focusing on long-term stability, owners can command higher valuations and ensure a smoother transition, turning a future sale into a powerful payoff rather than a rushed transaction.
In this article, Brendan Keegan highlights four common emotional intelligence pitfalls that can unintentionally damage relationships at work: dismissing others’ feelings with “at least,” labeling reactions as “too sensitive,” rushing to offer solutions, and making sweeping “always/never” statements. He emphasizes that emotional intelligence isn’t about walking on eggshells—it’s about treating emotions as valuable information rather than inconveniences. By pausing, listening, and asking thoughtful questions instead of reacting reflexively, professionals can build trust, strengthen connections, and respond more effectively, turning everyday interactions into opportunities for understanding and growth.
Brendan Keegan, CEO of bFEARLESS Ventures, shares how taking the bold step of launching eight businesses in two years — and learning from the two that failed — helped fuel the six that succeeded, driving company growth from $500 million to $2.5 billion. Read more in Rolling Stone’s “11 Lessons These Entrepreneurs Learned From Taking Big Risks.”
Brendan Keegan, CEO of bFEARLESS Ventures, shares why improving emotional intelligence is the most rewarding skill a leader can develop in Rolling Stone’s “Nine Skills Today’s Top Leaders Are Actively Working to Improve.”
Brendan Keegan, CEO of bFEARLESS Ventures, shares four powerful ways boards of directors can use AI to make meetings more focused, productive, and strategic — from turning information overload into insights to spotting risks before they become crises. Read more in Fast Company’s “4 Ways Boards of Directors Can Leverage AI for Better Meetings.”
Whether you’re launching your first startup or running your fifth company, managing a board of directors isn’t just about governance—it’s about leadership. In this piece, Brendan Keegan shares eight practical (yet often missed) strategies for building a high-performing board, from setting expectations early to leveraging individual director strengths and driving strategy over operations. These tips may seem like common sense, but in the boardroom, they’re anything but common practice.
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Fearlessly 4wardFiercely focused and remarkably practical, the Fearlessly 4ward workbook guides you through a series of exercises for activating your life across the 12 dimensions most critical to personal and professional success. Designed for the long haul, the workbook gives you the tools to create and achieve your four-year fearless leadership plan.
Fearless Leadership E13: Eric Potterat PH.D & Alan EagleDrawing on their decades of experience training top business executives, athletes, and Special Forces operators, Eric and Alan reveal the cognitive skills and mental frameworks that allow people to optimize performance despite chaos and uncertainty.
Fearless Leadership E12: Saha DiGiulianAt just 30 years old, Sasha has cemented herself as the most accomplished female rock climber in the world. Dive into Sasha's record-breaking career, her perspective on being a woman in a male-dominated sport, and her advice for young people looking to follow their dreams.
A Generation X guide to retirement planningBrendan P. Keegan offers Generation X a practical blueprint for retirement, urging readers to learn from the mistakes of the baby boomers. He stresses that retirement is a financial condition, not an age, and emphasizes disciplined saving, expense tracking, and maximizing tax-advantaged accounts to build a secure future.
