You have the opportunity to conquer fear, thrive in uncertainty and shut the door to doubt. I’ve seen thousands and thousands of people do it. You have the ability to truly be fearless.
Fiercely focused and remarkably practical, the Fearlessly 4ward workbook guides you through a series of exercises for activating your life across the 12 dimensions most critical to personal and professional success. Designed for the long haul, the workbook gives you the tools to create and achieve your four-year fearless leadership plan.
Drawing on their decades of experience training top business executives, athletes, and Special Forces operators, Eric and Alan reveal the cognitive skills and mental frameworks that allow people to optimize performance despite chaos and uncertainty.
At just 30 years old, Sasha has cemented herself as the most accomplished female rock climber in the world. Dive into Sasha's record-breaking career, her perspective on being a woman in a male-dominated sport, and her advice for young people looking to follow their dreams.
You have the opportunity to conquer fear, thrive in uncertainty and shut the door to doubt. I’ve seen thousands and thousands of people do it. You have the ability to truly be fearless.
Fiercely focused and remarkably practical, the Fearlessly 4ward workbook guides you through a series of exercises for activating your life across the 12 dimensions most critical to personal and professional success. Designed for the long haul, the workbook gives you the tools to create and achieve your four-year fearless leadership plan.
Drawing on their decades of experience training top business executives, athletes, and Special Forces operators, Eric and Alan reveal the cognitive skills and mental frameworks that allow people to optimize performance despite chaos and uncertainty.
At just 30 years old, Sasha has cemented herself as the most accomplished female rock climber in the world. Dive into Sasha's record-breaking career, her perspective on being a woman in a male-dominated sport, and her advice for young people looking to follow their dreams.
For those looking to maximize their personal and professional impact, The FUD Factor offers a comprehensive guide to Brendan’s proven approach to fearless leadership. With in-depth insights and real-world examples, this book will equip you for making the leap from inspiration to systematic action.
Brendan P. Keegan provides a resource for those who require encouragement and motivation with a cleanly written and highly approachable method that inspires as much as it educates.
Reader’s Favorite, ,
“Keegan’s no-nonsense prose and clear passion about coaching the next generation of leaders is ultimately affecting and convincing.”
, , Kirkus Reviews
[…] a polished resource with fresh insights and a compelling and expansive definition of “leadership” itself, offering motivation and tools to help readers step into–or become more confident in–leadership roles.
Booklife, , Publisher’s Weekly
Leading a team in turbulent and changing times is difficult. The FUD Factor is a refreshingly easy guide on how to do it well. This is a must-read for any manager.
Zak Brown, Chief Executive Officer, McLaren Racing Limited
Brendan has a unique ability to motivate and challenge his team to bring their A-games every day by intently listening, providing helpful encouragement, and being unabashedly transparent. His collaborative leadership approach is focused on getting to the right answer, not his answer.
Olof Bergqvist, Managing Director, Bain Capital
My team and I had the great fortune of working directly with Brendan Keegan and, with this book, anyone can now have access to his insights, creativity, and wisdom. The world looks very different today and leaders must be intentional, reflective, and, most importantly, fearless. Brendan provides the playbook that today’s leaders – -at any level – need more than ever.
Paul LeBlanc, University President, Southern New Hampshire University
Through his book, Brendan Keegan helps readers awake the fearless leader within oneself by laying out how to overcome our unintentionally and unconsciously ingrained fear, uncertainty, and doubt. His thirty-year career journey serves as an open and honest backdrop to illustrate some of his groundbreaking lessons, which we can all learn from especially in a post-pandemic workplace. An absolute must-read if you too want to take your career to the next level by investing in yourself.
Kristen Rhodes, San Francisco Managing Principal, Deloitte LLP
Featured ebook
Fearlessly 4ward
Fiercely focused and remarkably practical, the Fearlessly 4ward workbook guides you through a series of exercises for activating your life across the 12 dimensions most critical to personal and professional success. Designed for the long haul, the workbook gives you the tools to create and achieve your four-year fearless leadership plan.
Brendan P. Keegan gives us a helpful recipe that applies to any organization, from startups to Fortune 500s. Get ready to take notes and shift the way you see things.
Jonah Berger, Marketing Professor, Wharton School at the University of Pennsylvania
Adapting to our new normal postpandemic poses a challenge for today’s business leaders. Guidance from Brendan arrives at a perfect time to ease you through this transition period and get you on the right path to lead your team to new heights. This is a must-read!
Chris Licata, President & CEO, Tecnica Group North America
Brendan drives individuals to succeed! His strategy leads to success for those willing to put in the work. Once a person eliminates the fear of failure (or fear of success), there is not too much that can’t be done!
Shaun Nelson, Executive Director, Nashua PAL
Many people ascend to positions of leadership, usually by merit or proxy. Sometimes roles of leader-ship are given to people who deserve it but often-times to people who are not qualified for such … and people can spot a fake pretty quick. If you are reading this book, I assume you have a keen interest in developing your leadership skills. I’ve had the unique pleasure of working directly with Brendan. I’ve observed, participated in, and benefitted from his mentorship and leadership. In his book, The FUD Factor, you too will experience practical, real-world guidance that, when applied, will give you a clear path to becoming a great leader.
The book that started it all, bFearless takes you on a journey from the root of uncertainty to the fruits of faith and confidence. Visually compelling and designed for both quick, “snackable” bursts and cover-to-cover immersion, bFearless provides the motivation and inspiration you need to live and lead with maximum conviction and courage.
Brendan’s insights on how to utilize fearlessness in your leadership journey are invaluable for any emerging leader, particularly when building a driven, top-notch team. I saw this firsthand when he was able to use these insights to build a fearless leader-ship team that took a small family-owned company through an unprecedented global pandemic and financial crisis and emerged on the other side bigger, better, and stronger as one of the most innovative players in the space.
Kirk Hoffman, Managing Director, BNP Paribas
When it comes to leadership, Brendan Keegan is the epitome of being a leader for everyone, young, old, and in-between. He uses confidence, knowledge, intelligence, and empathy to bring out the best in everyone. Embracing the message of this book will certainly enhance your own leadership qualities but also add value to other people’s lives.
Jon Goode, CEO, KBK Sports
Brendan Keegan is a one-in-a-million leader that sets the gold standard. My company’s transformation and ongoing success is heavily influenced by Brendan’s leadership and advice. He has helped shape me as an owner, as a leader, and as a person.
Brendan’s ability to build and lead high-performing teams is extraordinary. He cares deeply about the people he works with and pushes you to maximize your true potential.
Fearlessly 4wardFiercely focused and remarkably practical, the Fearlessly 4ward workbook guides you through a series of exercises for activating your life across the 12 dimensions most critical to personal and professional success. Designed for the long haul, the workbook gives you the tools to create and achieve your four-year fearless leadership plan.
Fearless Leadership ft. Eric Potterat PH.D & Alan EagleDrawing on their decades of experience training top business executives, athletes, and Special Forces operators, Eric and Alan reveal the cognitive skills and mental frameworks that allow people to optimize performance despite chaos and uncertainty.
Fearless Leadership ft. Saha DiGiulianAt just 30 years old, Sasha has cemented herself as the most accomplished female rock climber in the world. Dive into Sasha's record-breaking career, her perspective on being a woman in a male-dominated sport, and her advice for young people looking to follow their dreams.
