You have the opportunity to conquer fear, thrive in uncertainty and shut the door to doubt. I’ve seen thousands and thousands of people do it. You have the ability to truly be fearless.
Fiercely focused and remarkably practical, the Fearlessly 4ward workbook guides you through a series of exercises for activating your life across the 12 dimensions most critical to personal and professional success. Designed for the long haul, the workbook gives you the tools to create and achieve your four-year fearless leadership plan.
Drawing on their decades of experience training top business executives, athletes, and Special Forces operators, Eric and Alan reveal the cognitive skills and mental frameworks that allow people to optimize performance despite chaos and uncertainty.
At just 30 years old, Sasha has cemented herself as the most accomplished female rock climber in the world. Dive into Sasha's record-breaking career, her perspective on being a woman in a male-dominated sport, and her advice for young people looking to follow their dreams.
You have the opportunity to conquer fear, thrive in uncertainty and shut the door to doubt. I’ve seen thousands and thousands of people do it. You have the ability to truly be fearless.
Fiercely focused and remarkably practical, the Fearlessly 4ward workbook guides you through a series of exercises for activating your life across the 12 dimensions most critical to personal and professional success. Designed for the long haul, the workbook gives you the tools to create and achieve your four-year fearless leadership plan.
Drawing on their decades of experience training top business executives, athletes, and Special Forces operators, Eric and Alan reveal the cognitive skills and mental frameworks that allow people to optimize performance despite chaos and uncertainty.
At just 30 years old, Sasha has cemented herself as the most accomplished female rock climber in the world. Dive into Sasha's record-breaking career, her perspective on being a woman in a male-dominated sport, and her advice for young people looking to follow their dreams.
True coachability isn’t just about being open to feedback; it’s about the ability to learn from any leader, regardless of their delivery style. Brendan Keegan argues that the fastest-rising professionals stop critiquing their boss’s methods and start adapting to them—whether that means handling a "Direct Challenger" or navigating a "Hands-Off Delegator." By separating your ego from the process and extracting value from every interaction, you transform a leader's style into a career accelerant. Ultimately, the most successful people are those who can grow from any feedback, at any time, on any terms.
In a culture that treats exhaustion as a "designer accessory," many leaders have fallen into the trap of confusing frantic activity with genuine achievement. Brendan Keegan argues that we are living through a "great busyness delusion," where packed calendars and overflowing inboxes create a theater of productivity that lacks actual value. To break free from this cycle, Keegan suggests shifting from "busy" to "productive" by replacing multitasking with intentional tasking and ruthlessly prioritizing the three most important goals each day. By questioning the necessity of every meeting and streamlining digital "small talk," leaders can stop simply going through the motions and start focusing on the high-priority projects and goal execution that actually move the needle.
Brendan P. Keegan offers Generation X a practical blueprint for retirement, urging readers to learn from the mistakes of the baby boomers. He stresses that retirement is a financial condition, not an age, and emphasizes disciplined saving, expense tracking, and maximizing tax-advantaged accounts to build a secure future.
3 Ways to Inspire Your Team
1. GIVE PURPOSE Show the importance of their specific roles. Constantly communicate your company/team’s goals and vision. 2. BE TRANSPARENT Your team needs to feel comfortable talking to you about any topic regarding the company. Allow team members to feel engaged by being transparent. 3. PROVIDE GROWTH Challenge your employees. Find ways to encourage growth by providing professional development opportunities.
In The Inconvenient Truth About Warriors, Brendan Keegan explores the paradox of “warriors” in business—the compliance officers, security experts, and cautious leaders who are often dismissed as pessimists until crisis strikes. Through personal stories and vivid examples, he reveals how these professionals safeguard organizations from unseen risks, even when their vigilance feels inconvenient or costly. Keegan challenges leaders to value these voices before disaster hits, recognizing that the friction they create is often what prevents catastrophe. True leadership, he argues, means appreciating the warriors in times of calm, not just celebrating them when the enemy is at the gates.
In Your First Career Move: The Fearless Professional’s Guide to Getting It Right, Brendan Keegan challenges young professionals to rethink the urge to jump ship early in their careers. He argues that success isn’t about chasing shiny titles or quick pay raises—it’s about depth, not speed. Drawing on his experience building six companies, Keegan warns against becoming “professionally nomadic,” moving often but accomplishing little. Instead, he urges professionals to stay long enough to create meaningful impact, lead real projects, and build a foundation for lasting growth. In today’s market, he notes, the rewards now favor those who stay, learn, and finish what they start—because true career acceleration begins when you’ve proven you can see things through.
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The FUD Factor
Magnify your positive impact on the world by learning how to remove fear, uncertainty and doubt in yourself and the people around you. This book offers an in-depth, actionable approach to uncovering your fearless leadership potential.
Fearlessly 4wardFiercely focused and remarkably practical, the Fearlessly 4ward workbook guides you through a series of exercises for activating your life across the 12 dimensions most critical to personal and professional success. Designed for the long haul, the workbook gives you the tools to create and achieve your four-year fearless leadership plan.
Fearless Leadership E13: Eric Potterat PH.D & Alan EagleDrawing on their decades of experience training top business executives, athletes, and Special Forces operators, Eric and Alan reveal the cognitive skills and mental frameworks that allow people to optimize performance despite chaos and uncertainty.
Fearless Leadership E12: Saha DiGiulianAt just 30 years old, Sasha has cemented herself as the most accomplished female rock climber in the world. Dive into Sasha's record-breaking career, her perspective on being a woman in a male-dominated sport, and her advice for young people looking to follow their dreams.
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