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The bFearless Mission

is only as strong as you allow it to be

is only as strong as you allow it to be

Make Fearless Leadership Possible for Everyone


Inspiration & Guidance to Chart Your Own Fearless Roadmap


The FUD Factor

Magnify your positive impact on the world by learning how to remove fear, uncertainty and doubt in yourself and the people around you. This book offers an in-depth, actionable approach to uncovering your fearless leadership potential.

Leading a team in turbulent and changing times is difficult. The FUD Factor is a refreshingly easy guide on how to do it well. This is a must-read for any manager.
Brendan has a unique ability to motivate and challenge his team to bring their A-games every day by intently listening, providing helpful encouragement, and being unabashedly transparent. His collaborative leadership approach is focused on getting to the right answer, not his answer.
Brendan P. Keegan gives us a helpful recipe that applies to any organization, from startups to Fortune 500s. Get ready to take notes and shift the way you see things.
Brendan adopts proven approaches to solving problems and maximizing advantages. His strategic wisdom and his inspiration of others fuels an energy that makes things happen to everyone’s benefit.
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