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The bFearless Mission

is only as strong as you allow it to be

is only as strong as you allow it to be

Make Fearless Leadership Possible for Everyone


Inspiration & Guidance to Chart Your Own Fearless Roadmap



The book that started it all, bFearless takes you on a journey from the root of uncertainty to the fruits of faith and confidence.

Brendan is an award-winning CEO with a deep track record in vision, strategy, and business transformation. Brendan developed a strategic vision for the company that has resulted in Merchants becoming the fastest growing fleet management company in North America.
He lives and breathes leadership. If you’re looking for results, changing the culture, success, and an infusion of energy, you’ve found your leader with Brendan.
Leading a team in turbulent and changing times is difficult. The FUD Factor is a refreshingly easy guide on how to do it well. This is a must-read for any manager.
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