Follow Brendan P. Keegan’s
fearless
leadership
journey
Brendan P. Keegan’s purpose in life is to build ONE MILLION FEARLESS LEADERS. He has spent a lifetime facing down fear, uncertainty and doubt in order to make his own visions a reality – and now he is focused on doing the same for others. And for the near one million people who have been inspired by his revolutionary approach to leadership, he offers an unmatched mix of creativity, generosity, wisdom, energy and tenacious commitment to making a positive impact on the world.
In a word, Brendan is fearless.
Meet Brendan
Brendan P. Keegan is a 6-time president & chief executive officer, 23-time board director, 3-time best-selling author, Formula One Insider, World’s Most Innovative CEO award winner and the visionary leader behind bFEARLESS Ventures, an investment & advisory firm.
As President & CEO, he has successfully led 6 companies through liquidity exits with an average enterprise value increase of 750%. Keegan has raised over $10 billion in capital while leading over 250,000 people globally. Today, he serves as co-owner and board member of McLaren United AS, United Autosports, Andretti Racing, Central Park Tower, Merchants Fleet, PURE Electric, Express It Delivery, Sky Meadow Country Club, 111 West 56th and bFEARLESS Exotics. Additionally, Keegan serves on non-profit boards to include the RPI Athletics Council, RPI Lally Leadership Council and the Keegan Family Courage & Faith Foundation.
His most recent experience was as Chairman, CEO & President of Merchants Fleet where his vision disrupted the fleet industry and transformed the company resulting in 5X top line growth from $500 million to $2.5 billion, 19X bottom line growth and 12X enterprise value growth in under 5 years. As a result, Merchants completed a strategic sale to Bain Capital and the Abu Dhabi Investment Authority.
Keegan is a 3-time Wall Street Journal, Amazon and Barnes & Noble best-selling author of Dare to DISRUPT, The FUD Factor and Unbalanced on PURPOSE, published by Forbes Books. Keegan has written over 400 articles as a contributor to Harvard Business Review, Rolling Stone, Fortune, Forbes, Fox News, Entrepreneur & Fast Company. He is an energetic speaker delivering keynotes for organizations such as Reuters, Bloomberg, Wall Street Journal, TechCrunch, Wheels Up, Harvard Athletics, Brown University and Private Equity firms all across the globe. He also hosts the Fearless Experience Podcast & is a co-host with Zak Brown, CEO McLaren Racing, on the Fast & Fearless Podcast.
Keegan has received numerous awards to include being named a Distinguished Fellow by Dartmouth College, World’s Most Innovative CEO by CEO Awards, CEO of the Year by Best in the Biz, Visionary of the Year by American Globe Awards, Executive of the Year by Business Intelligence Group and 4-time winner of Deloitte’s Best Managed Companies.
Keegan received his bachelor’s degree from Rensselaer Polytechnic Institute and MBA from George Washington University. Keegan resides in the Greater Boston and New York City areas with his wife Dana and their two children Kaylie and Patrick who are making names for themselves through their own professional, academic & athletic pursuits. Keegan’s family has made charitable donations of $10 million to build the next generation of leaders through their family Courage & Faith Foundation.
His Story
With that hard work and a little bit of luck, I’ve been blessed. The moment I overcame fear was the moment I was born at St. Joseph’s hospital on July 30, 1969. I was born two months early, weighing in at under two pounds and fighting to stay alive. I was baptized, confirmed and given my last rites that day. Doctors massaged my heart to keep me alive, nurses watched over me 24/7 and I received seven units of a rare blood type from donors up and down the East Coast.
To stay alive from the first day through today, I only had one choice, and that was to live fearlessly. With all the complications of my birth, my parents were counseled to manage their expectations when it came to their “miracle baby” having a healthy, normal, and productive life.
Despite the comments of doctors, my parents refused to be in fear. Mom and Dad hadn’t listened to fear, uncertainty or doubt when their first child, my sister Beth, was born with Down’s Syndrome nine years earlier. They raised Beth to have an incredibly normal, healthy, and productive life for 59 glorious years. My parents lived fearlessly, and I learned my best lessons from them.
Armed with the tools of fearlessness from my birth, the moment I really chose to be a leader. The moment I chose to be a leader was the first day of football practice in rural New Hampshire when I was in third grade. Coach Buchanan circled up all the eight-year-old players and asked for someone to get in the middle and lead jumping jacks. I’m not sure what possessed me, but something moved me to jump in the middle of the circle at Artillery Field and start counting. I have been smitten with leadership every day since.
Growing up, there were plenty of days when I wished God had made me smarter, richer, more athletic and even better looking. Why? Well, even though leadership came naturally to me, other areas of my life were not so easy. I had to work really hard to get good grades in school. I had to pay my own way through college. I had to work out a little longer to be competitive on the athletic field. And I had to use my sense of humor to win girls over. I was the prototypical grinder!
I’ve been blessed to have the opportunity to lead companies as president or CEO six times across many different industries from technology to finance to automotive. I am grateful every day for the opportunity to bring good into the world and help make others become whatever they choose to be. I hope that my concepts, systems, inspiration and tools will serve as your fuel to lead fearlessly in your own life.
100+ AWARDS
for Leadership, Growth, Innovation, Community Advocacy & Philanthropy
World’s Most
Innovative CEO
Visionary of
the Year
Distinguished
Fellow
CEO of
the Year
Entrepreneur
of the Year
CEO of
the Year
Fast 50 CEO
of the Year
Maverick
of the Year
Business Leader
of the Year
Football Coach
of the Year
Volunteer
of the Year
Inspiring Leader
of the Year
Visionary
of the Year
Thought Leader
of the Year
Inspiring Leader
of the Year
Most Innovative
CEO
Executive
of the Year
Business Excellence
Award
Entrepreneur
of the Year
Speaker
of the Year
Most Successful
CEOs
Executive
of the Year
40 Most Influential
Leaders
US Best Managed
Company 5X
World’s Most
Innovative Company
Fastest Growing Private
Companies 4X
Best Company
to Work For
Best Portfolio
Company
Business
of the Year
Most Innovative Company
of the Year
Most Innovative Company
of the Year
100 Fastest Growing
Private Companies
Best & Brightest Company
to Work For 11X
24 Hours of LeMans
Winner 3X
12 Hours of Sebring
Winner
Lone Star LeMans
Winner
Six Hours of the Glen
Winner
24 Hours of Daytona
Winner
ELMS Race Series
Winner
ALMS Race Series
Winner
$50M of Private Investments
10 Private Company Investments, 20+ Board Directorships & Senior Advisor Roles
1 MILLION BOOKS SOLD
“#1 Best Sellers for Wall Street Journal, Amazon and Barnes & Noble
The FUD Factor
For those looking to maximize their personal and professional impact, The FUD Factor offers a comprehensive guide to Brendan’s proven approach to fearless leadership. With in-depth insights and real-world examples, this book will equip you for making the leap from inspiration to systematic action.
Dare to Disrupt
In Dare to Disrupt, Keegan shares his formula for transformational success, built on eight foundational pillars he developed over more than twenty years as a leader. Through pragmatic insights, he reveals Merchants Fleet’s journey from eighth to fourth in the fleet industry, growing assets from $500 million to over $2.5 billion in just four years. The key to this success lies in the unwavering commitment to these eight pillars, which can empower you to disrupt and transform your own business.
Unbalanced On Purpose
For those looking to maximize their personal and professional impact, The FUD Factor offers a comprehensive guide to Brendan’s proven approach to fearless leadership. With in-depth insights and real-world examples, this book will equip you for making the leap from inspiration to systematic action.
Fearlessly 4ward
bFearless
The book that started it all, bFearless takes you on a journey from the root of uncertainty to the fruits of faith and confidence. Visually compelling and designed for both quick, “snackable” bursts and cover-to-cover immersion, bFearless provides the motivation and inspiration you need to live and lead with maximum conviction and courage.
2 MILLION LISTENERS
Host of The FEARLESS EXPERIENCE, FAST & FEARLESS with Zak Brown and Guest Podcasts
5 MILLION READERS
400+ Articles in leading publications Harvard Business Review, Rolling Stone, Forbes, Fortune, Fast Company, Entrepreneur, Newsweek, Inc, Newsweek, FoxNews and LinkedIn
$10 MILLION
Charitable Donation by the Keegan Family Courage & Faith Foundation Building the Next Generation of Fearless Leaders
Keegan Family Courage & Faith Foundation
Youth Athletics and Academics
Brendan, Dana, Kaylie and Patrick Keegan created the Keegan Family Courage & Faith Foundation to help kids meet their potential through academics, athletics and leadership. The foundation has provided $10.0 million to build fearless leadership in today’s youth.
Chat with Brendan
It’s a good day when someone reaches out to ask for guidance or tell me how fearless leadership has impacted their life. Send me a message, and I’ll be in touch.
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