You have the opportunity to conquer fear, thrive in uncertainty and shut the door to doubt. I’ve seen thousands and thousands of people do it. You have the ability to truly be fearless.
Fiercely focused and remarkably practical, the Fearlessly 4ward workbook guides you through a series of exercises for activating your life across the 12 dimensions most critical to personal and professional success. Designed for the long haul, the workbook gives you the tools to create and achieve your four-year fearless leadership plan.
Drawing on their decades of experience training top business executives, athletes, and Special Forces operators, Eric and Alan reveal the cognitive skills and mental frameworks that allow people to optimize performance despite chaos and uncertainty.
At just 30 years old, Sasha has cemented herself as the most accomplished female rock climber in the world. Dive into Sasha's record-breaking career, her perspective on being a woman in a male-dominated sport, and her advice for young people looking to follow their dreams.
Brendan P. Keegan offers Generation X a practical blueprint for retirement, urging readers to learn from the mistakes of the baby boomers. He stresses that retirement is a financial condition, not an age, and emphasizes disciplined saving, expense tracking, and maximizing tax-advantaged accounts to build a secure future.
Blog
From business success stories to how to be more productive - hear what is on Brendan's mind.
You have the opportunity to conquer fear, thrive in uncertainty and shut the door to doubt. I’ve seen thousands and thousands of people do it. You have the ability to truly be fearless.
Fiercely focused and remarkably practical, the Fearlessly 4ward workbook guides you through a series of exercises for activating your life across the 12 dimensions most critical to personal and professional success. Designed for the long haul, the workbook gives you the tools to create and achieve your four-year fearless leadership plan.
Drawing on their decades of experience training top business executives, athletes, and Special Forces operators, Eric and Alan reveal the cognitive skills and mental frameworks that allow people to optimize performance despite chaos and uncertainty.
At just 30 years old, Sasha has cemented herself as the most accomplished female rock climber in the world. Dive into Sasha's record-breaking career, her perspective on being a woman in a male-dominated sport, and her advice for young people looking to follow their dreams.
Brendan P. Keegan offers Generation X a practical blueprint for retirement, urging readers to learn from the mistakes of the baby boomers. He stresses that retirement is a financial condition, not an age, and emphasizes disciplined saving, expense tracking, and maximizing tax-advantaged accounts to build a secure future.
Blog
From business success stories to how to be more productive - hear what is on Brendan's mind.
In this powerful episode of the Strategy and Leadership Podcast, Brendan P. Keegan breaks down what it truly means to lead fearlessly. Drawing from 25+ years as a CEO, a bestselling author, and a mission-driven entrepreneur, Brendan reveals how courage, clarity, and culture fuel exceptional performance. He shares lessons from business, motorsports, and his own leadership journey—offering actionable insights to help leaders unlock their potential and inspire others to rise with them.
Join Brendan P. Keegan on The Sparking Entrepreneur Show as he shares the strategies behind scaling companies by 750%, raising $10B+ in capital, and redefining what’s possible across fleet, finance, motorsports, and beyond.
Brendan P. Keegan offers Generation X a practical blueprint for retirement, urging readers to learn from the mistakes of the baby boomers. He stresses that retirement is a financial condition, not an age, and emphasizes disciplined saving, expense tracking, and maximizing tax-advantaged accounts to build a secure future.
In The Inconvenient Truth About Warriors, Brendan Keegan explores the paradox of “warriors” in business—the compliance officers, security experts, and cautious leaders who are often dismissed as pessimists until crisis strikes. Through personal stories and vivid examples, he reveals how these professionals safeguard organizations from unseen risks, even when their vigilance feels inconvenient or costly. Keegan challenges leaders to value these voices before disaster hits, recognizing that the friction they create is often what prevents catastrophe. True leadership, he argues, means appreciating the warriors in times of calm, not just celebrating them when the enemy is at the gates.
In this episode of The Fearless Experience, Brendan P. Keegan sits down with Maarten Paes, starting goalkeeper for FC Dallas and the Indonesian National Team, for an insightful look into the mindset of a modern leader. From his nerve-racking professional debut at 19—stepping in last-minute to secure a shutout—to his viral penalty save for Indonesia, Maarten shares how resilience, meditation, and mental coaching fuel his growth. He reflects on honoring his heritage by representing his grandmother’s homeland, the pressures of leading from the goal where every mistake is amplified, and the balance between personal glory and team success. With humor and humility, he recounts lessons from mentors, cultural tributes, and the wisdom of Ego is the Enemy, revealing a philosophy built on discipline, gratitude, and purpose—aiming not just for trophies, but to inspire others and be remembered as “a cool dude who gave everything to his craft.”
In Your First Career Move: The Fearless Professional’s Guide to Getting It Right, Brendan Keegan challenges young professionals to rethink the urge to jump ship early in their careers. He argues that success isn’t about chasing shiny titles or quick pay raises—it’s about depth, not speed. Drawing on his experience building six companies, Keegan warns against becoming “professionally nomadic,” moving often but accomplishing little. Instead, he urges professionals to stay long enough to create meaningful impact, lead real projects, and build a foundation for lasting growth. In today’s market, he notes, the rewards now favor those who stay, learn, and finish what they start—because true career acceleration begins when you’ve proven you can see things through.
In this article, Brendan P. Keegan outlines a strategic approach to selling a business, emphasizing that exits require years of preparation rather than rushed decisions. He identifies four critical steps for maximizing value: build systems that allow the business to operate without the owner, maintain clean and transparent financials, diversify revenue streams to reduce dependence on key clients, and invest in a strong management team that can run operations independently. By starting early and focusing on long-term stability, owners can command higher valuations and ensure a smoother transition, turning a future sale into a powerful payoff rather than a rushed transaction.
Brendan P. Keegan talks with Andrew Braithwaite, Managing Director at Cynosure Group, about his inspiring journey from aspiring NHL player to a leader in private equity. In this episode, Andrew shares how he turned a nontraditional start into a thriving finance career through persistence, networking, and a commitment to integrity. He discusses the values that shape Cynosure’s mission—alignment, transparency, and partnership—and offers lessons on resilience, mentorship, and maintaining balance in high-pressure careers. Whether reflecting on his hockey roots or his business philosophy, Andrew reveals a fearless approach to leadership and long-term success.
In this article, Brendan Keegan highlights four common emotional intelligence pitfalls that can unintentionally damage relationships at work: dismissing others’ feelings with “at least,” labeling reactions as “too sensitive,” rushing to offer solutions, and making sweeping “always/never” statements. He emphasizes that emotional intelligence isn’t about walking on eggshells—it’s about treating emotions as valuable information rather than inconveniences. By pausing, listening, and asking thoughtful questions instead of reacting reflexively, professionals can build trust, strengthen connections, and respond more effectively, turning everyday interactions into opportunities for understanding and growth.
In this episode of The Fearless Experience, Brendan P. Keegan talks with Dr. David Rosenberg, a leading facial plastic surgeon and abstract artist. Rosenberg shares his journey from medical training to artistic pursuits, his partnership with wife JELA, and insights on blending science, art, and leadership to live and lead fearlessly.
Brendan Keegan, CEO of bFEARLESS Ventures, shares how taking the bold step of launching eight businesses in two years — and learning from the two that failed — helped fuel the six that succeeded, driving company growth from $500 million to $2.5 billion. Read more in Rolling Stone’s “11 Lessons These Entrepreneurs Learned From Taking Big Risks.”
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Fearlessly 4wardFiercely focused and remarkably practical, the Fearlessly 4ward workbook guides you through a series of exercises for activating your life across the 12 dimensions most critical to personal and professional success. Designed for the long haul, the workbook gives you the tools to create and achieve your four-year fearless leadership plan.
Fearless Leadership E13: Eric Potterat PH.D & Alan EagleDrawing on their decades of experience training top business executives, athletes, and Special Forces operators, Eric and Alan reveal the cognitive skills and mental frameworks that allow people to optimize performance despite chaos and uncertainty.
Fearless Leadership E12: Saha DiGiulianAt just 30 years old, Sasha has cemented herself as the most accomplished female rock climber in the world. Dive into Sasha's record-breaking career, her perspective on being a woman in a male-dominated sport, and her advice for young people looking to follow their dreams.
A Generation X guide to retirement planningBrendan P. Keegan offers Generation X a practical blueprint for retirement, urging readers to learn from the mistakes of the baby boomers. He stresses that retirement is a financial condition, not an age, and emphasizes disciplined saving, expense tracking, and maximizing tax-advantaged accounts to build a secure future.
